Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.
Are your digital marketing goals driven by data; or just a shot in the dark? Either way, we can help you gather the qualitative and quantitative data you need to make better decisions. Consulting By Platform-
So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn’t enough. The data web analytics provides just don’t cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel.
As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.