In order to create loyal fans and clients, make sales, build a mailing list, or achieve any other (type of conversions), the user has to enjoy the process of navigating your site. The ultimate user experience (UX) strikes a balance between four important elements: design, technology, user needs and business goals. Aligning and integrating these elements leads to optimum goal conversions.
- Better understand your users’ needs
- Provide them with a personalized online experience
- Increase your goal conversions